Download PDF Contemporary Brand Management Writen By Johny K. Johansson

Contemporary Brand Management

By : Johny K. Johansson

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Book Synopsis :

Written by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Designed for shorter strategic branding courses (half-term or 6 weeks in length), this text is the ideal companion for upper-level, graduate, or executive-level students seeking a practical knowledge of brand management concepts and applications.

Book Detail :

Author : Johny K. Johansson

Pages : 272 pages

Publisher : Sage Publications, Inc

Language :

ISBN-10 : 1452242879

ISBN-13 : 9781452242873

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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