Download PDF/Epub The Management of Luxury: An International Guide Writen By Benjamin Berghaus

The Management of Luxury: An International Guide

By : Benjamin Berghaus

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Book Synopsis :

The Management of Luxury , second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any

Book Detail :

Author : Benjamin Berghaus

Pages : 496 pages

Publisher : Kogan Page

Language :

ISBN-10 : 074948182X

ISBN-13 : 9780749481827

 

Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.

Supporting : PC, Android, Apple, Ipad, Iphone, etc.

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